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Product mix decisions refer to addition, deletion or modification of product in product mix. Primary aim of product mix decisions is sales and profit maximization. Product mix decisions can be explained as follows: Product Line Decisions Line stretching decisions Downward Stretching Upward stretching Two Way Stretching Line Filling Decisions Product mix or product assortment refers to the number of product lines that an organization offers to its customers. A product line is a group of related products manufactured or marketed by a single company. Such products function in a similar manner, sold to the same customer group, sold through the same type of outlets, and fall within the same price range. A product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item that is held for sale in the market. A company usually sells different types of products. For example, Coca-Cola has around 3500+ product brands in its portfolio. These different product brands are also known as product lines. PRODUCT MIX DECISIONS WITH RESPECT TO TOC AND LINEAR PROGRAMMING @inproceedings{Hjek2014PRODUCTMD, title={PRODUCT MIX DECISIONS WITH RESPECT TO TOC AND LINEAR PROGRAMMING}, author={Jiř{'i} H{'a}jek}, year={2014} } J. Hájek; Published 2014; Business; Firms that produce various products are confronted with the difficult decision as to the amount of a given product to yield. This decision 1. What characteristics do the above products share (or in the manner that consumers purchase them) that would result in these products being classified in the same way? 2. Thinking about marketing mix decisions, what "lessons" or marketing tactics do you think can be borrowed from other product categories (using the above examples). 3. Do you think that this approach - that is, classifying different product categories into The above five steps of the TOC can be applied to the product- mix decision problem. Through the cycle of these five steps, TOC successively relieves bottlenecks and their associated constraints byexpanding the obtainableresources (capacities) or byimproving the company's operations (Tsai and Lin,1990; Tsai et al., 2011a). In other words, the total number of products that a company offers for sale is the product mix of the company. Product mix decisions depend upon the following four characteristics: Length; Width; Depth; Consistency; There are various decisions the marketers have to take regarding the product mix. It may include:-Expansion; Contraction; Product Differentiation The original product mix heuristic constitute the first two of the TOC five steps process and is restated as (Fredendall & Lea, 1997): Step 1: Identify the system's constraint(s) - the required load on each resource is calculated when all products are produced. Product Mix&Line Decisions - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. This is related to all the product mix and line decisions we have to take in a company's marketing department. product decisions - View presentation slides online. Scribd is the world's largest social rea