If you are new to Digital Marketing and don’t know the use of adding your business to Google then you need to understand the value that will be added to the business by getting it listed on Google. Everybody needs customers whether it’s a home-based business or a local business or an online business and you can get those customers if you possess some great marketing techniques. Google is the most popular and the most used search engine in the world and it is giving all business owners various options to make use of its resources and get maximum benefits.
To begin with Google My Business is a free tool and it has helped many business owners create an online presence for themselves over the search engine. Adding your business over Google does not means losing your website as it only provides additional information to the users and you could add your own website to the business listing. Adding a business has always been fruitful for the users as well as the business owners as the business is easily visible to people along with the category, address, directions, business hours and reviews about it. A business can also add photos to the business listing to enhance your listing performance. According to Google a business that adds photos to its listing receives more request for directions and more clicks over the website of the business as compared to businesses who don’t post photos. A verified Google My Business information is used by Google’s database to generate details about businesses and related entities which are applicable to specific searches. The information that is provided on My Business Listing is displayed over Google Search, Google Maps and on Google+. Earlier it was Google Places for Business and Google+ pages dashboard that have now been upgraded to Google My Business.
Now More benefits
Google recently has been seen testing a new feature to its Add My Business site whereby the user could add collections of products to the business listings besides the services. With the inclusion of the products there will be another option of adding the description of up to 1000 characters along with the price and a photo. If a business is offering products as well as services then they can include the both in their My Business Listings. In addition, you could also display the name of each and every product. Google My Business offers many listing options and we should make complete use of all the options to get most of our business listing. Getting your business listed over Google plays an important role in location based strategy and helps in achieving Digital Marketing success. Get yourself connected with your local customers through the Google Add My Business site and its various options and multiply your benefits and profits.
Though this feature might still be in the testing phase but will gradually make its way out to the people.