Great Resources for Entrepreneurs Who Want to Support the Planet

[Cherie Mclaughlin]

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Great Resources for Entrepreneurs Who Want to Support the Planet

Becoming an ecopreneur is a fantastic way to blend your passion for the planet and your business-minded work ethic. Ecopreneurs work to build businesses that are ecologically sustainable, socially responsible, and profitable—in that order. As a home-based business owner, you’re already in a great position to make a positive impact on the environment and the local community. Here are some tips from AXJ Global News Network to help you build a green business from home!

How to Get Started

To ensure your green initiatives are worthwhile, do some research before jumping in and making eco-friendly changes to your business.

• Learn all about the ecopreneurship movement and see if it resonates with you.
• Tackle all of the legal steps involved in starting a home business, like registering as an LLC.
• Conduct a competitive analysis to find out what your competitors are doing and determine how you can come out on top.
• Choose the right software for invoicing clients; look for software with custom invoicing and real-time alerts.

Going Green

There are numerous ways to make your business more sustainable, from launching a new eco-friendly business to implementing green practices in your home.

• If you’re launching a new business, consider starting a company that directly addresses a specific environmental issue.
• Otherwise, take steps to make your existing business greener.
• Working from home, for example, is a great way to reduce emissions and control the amount of energy you use.
• Installing solar panels is a popular way to reduce your carbon footprint. When budgeting for purchasing the panels and installation, keep in mind that solar panel prices are based on the wattage, ranging on the average $0.70 to $1.50 per watt (putting a 250-watt panel at $175 to $375). The average homeowner pays $3,910 to $6,490 for a complete job.
• You can make your home business even greener by making your business website more energy efficient.

Branding Your Green Business

Standing up for the environment is a great way to build a recognizable brand that consumers want to support, regardless of how your rates compare to those of your competitors.

• Be sure to avoid making vague sustainability claims in your marketing. 
• Make it easy for your eco-conscious consumers to change their behavior by shopping from your business.
• Empower your customers to make their own eco-friendly choices. 

As an environmentally conscious entrepreneur, you can bring a lot of positive change to your community and the world around you. The more business owners out there who care about the environment, the better. By making your business greener, you’ll encourage other businesses to follow suit, ultimately creating a better world for all of us!

[AXJ USA]

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