Instagram is a social media and networking service that provides the services of sharing photos, videos, and sharing written content. This app was founded by Kevin Systrom and Mike Krieger in 2010. Every month more than 1 billion people are active users of Instagram.
It has many uses, such as sharing moments with friends, getting inspiration, finding passion, and taking action. Also helps businesses to increase customer size and growth. On Instagram, people promote their products and services worldwide through business profiles.
An Instagram business account has many features that help grow business reach, connect buyers and sellers, and boost sales. Here we will talk about how to create an Instagram business profile. Here are some simple steps you need to follow to get a business profile.
1. Install the app
Install the Instagram app on your phone or laptop, which is already available on Android, iOS, and Windows.
2. Signing up
Step 2 is to touch on the “Sign up” option that is available on the screen and enter your E-mail address, or you can sign up with your personal phone number as well.
Signing in with Facebook is an alternate option. Tap on “Sign in” with Facebook, and give them the required information. Then, you will directly go to your Instagram application on your laptop or mobile.
3. Main page:
Go on the main page and touch the cogwheel symbol that will be available at the right corner of your mobile or PC screen on the top. Then you will need to make to the business account and find the option “Switch to business profile” available in the app’s settings.
4. Complete your profile:
Apparently, this is the final step but some more steps that have to be done yet. Before starting the promotion of your business profile, you need to complete your profile. .i.e., choosing a profile picture (based on the company’s logo that your audience can easily find you), your bio that shows what your company does, or which kind of products and services your company sells. Lastly, top up your company information, including website link and contact information.
5. Link your business page with Facebook:
This is the time when you link your Facebook business account with your Instagram business account. This step is needed when you didn’t select sign up with Facebook at the start. This step is necessary because Facebook is connected to Instagram, and some tools are required.
To connect both accounts with each other, Tap on the three lines in the top right corner. Then tap on “Settings” and “Business,” then click on the available option “connect a Facebook page.” Remember that your Facebook profile must be logged in while completing this step.
6. Post content:
Before promoting your account, post some pictures about your business. Those pictures can be regarding the announcement of launching your product. When you start reaching out to people, they will go through your profile.
7. Apply strategies:
Hashtag is the best strategy to reach out to more people on Instagram. A targeted audience comes soon through hangtags, and more they will engage you. Make business strategies if you want to raise traffic on your account.
Some final words:
Instagram is one of the most used apps in all over the world and also provides marketing tools more authentically. Your business can publicize through Instagram ads, and also you can sell your products through this medium.
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