The growing craze for exploring the world has led to a boom in the hospitality business worldwide. The big the hospitality group is, the more complex is to maintain its operation. However, internet booking engine makes the task easy for the hotels to a great extent. Around 80% fussy travelers research over internet to find out the hotel of their choice and approximately 60% of the travelers make their reservations online.…

It is vital for most business today to have a strong web presence in order to reach potential customer segments spending less time and money. While a strong web presence depends on multiple factors, one of the most important among them is the online reservation system. For hospitality groups, airline operators, car rental companies, tour operators and other travel service providers, this online software is a vital tool to turn the usual…

With the development of modern technology, many things have changed radically. We cannot deny that it is the technology that has made our everyday working easier than ever before.Now people can do multiple tasks using their computers while sitting at the comfort of their office or home, or I would say anywhere they want. From booking a flight ticket to searching for suitable itineraries and from connecting to the friends to ordering a pizza, everything can be done with the click of a mouse…

Gone are the days of physical marketing. Along with other industries, the internet marketing trends have significant impact on the hospitality sector where hotel groups promote their service in the global market through online media. For its global reach and cost-saving benefits, more and more hospitality units today are getting attracted to this advertising mode. The new merchandizing trend expanded the sphere of companies where they can reach the doorstep of potential consumers and serve…